What We Do
We research the Indian Consumer, the Indian Market and the Indian Production System.
A great part of intellectual effort in India has been to devoted towards a global audience, e.g. , to understand the global customer, to work and develop for the global market etc. As an example, export product quality is often considered better than domestic product quality. Similarly, a large part of academic research effort in the country is focused on publishing in global journals. However, in this process, there is a worry that the Indian consumer, the Indian market, and possibly the Indian product system is lagging behind. The focus of our research is to put the Indian consumer, the Indian market and the Indian production system at the center to find ways to solve its problems and work towards contributing in its development into a more advanced system.
Consumers & Markets
One of our main goals is to publish research reports related to consumers and markets.
Production Systems
A second goal is to publish research on product development, manufacturing, & logistics of goods and services in the Indian context.
We also offer educational materials on consumers, markets and production systems
We appreciate the developments society and the world has made in areas ranging from physical sciences, engineering, technology to study of consumers, markets and production systems. We aim to facilitate education that carries the conversation forward in these areas.
Consumers & Markets
Markets are made up of groups of individual consumers and households with unique and sometimes common preferences.
Who these individuals are, what do they want, and what can they bring are crucial ingredients of what makes up the market.
Production Systems
Household and individual consumers, along with firms are also involved in production. Production of goods and services that get sold in the markets. A production system provides the structure and process to transform the input in form of individual effort, and other raw materials into finished goods & services.
More than Education
We also hope to offer solutions for consumers and companies to address their pressing issues of the day.
Consumer Solutions
How can a consumer save for long term value? Which products and consumption practices offer greater value?
Company Solutions
How can a company develop its market for long term value? Read about how big brands of the past century got made.
Examples of Consumers and Companies living in a harmony
Economists have long believed in the work of the invisible hand of the market to solve economic problems. While the invisible hand works, we discuss here how consumers and companies play their role in development of a system that contributes to flourishing of all the market participants.
हमारा विशेषज्ञ
Optimizing Specialization with Generalizability
We understand that to contribute to a field depth and specialization is needed. However, we also recognize opportunities that spread across multiple fields.
Our focus is on finding opportunities to create value across domains in sustainability, wellness, education, personal finance, farming, natural resources, and science and technology as these relate to the Indian consumers, Indian markets and Indian Production systems.
देश एवं लोगो की भलाइ
शिक्षा एवं निवेश
कृषी एवं प्राकृतिक संसाधान
विज्ञानं एवं तकनीक